Brand Identity.

That’s a business-tastic word that gets thrown around a lot these days in the blogging world. I’m still trying to figure out exactly what that means for The Lady Nerd. The easiest summary is to say “oh! Geek fashion! Every post, outfit, photoshoot, etc. should be geek related. Duh.” But then I can’t do things easy, can I? (If you’ve followed me long enough, you’re likely to be nodding your head emphatically.)

Even this photoshoot I did last year, I struggled to fit it into my “brand”, grasping at any fandom character it might remind people of or else it was just a random outfit picture of me. (The look became known as “Hipster Jessica Jones” at the photo shoot out, but it still doesn’t quite fit. So I’ve struggled to post this trying to figure out if it’s, you guessed it, ‘on brand’ or not.)

I share a lot of different things on here and social media as The Lady Nerd has shifted from being simple a cosplay pseudonym to being well..me! My brand is me. It is what I offer from cosplay photoshoots to geek fashion styling to modeling art to travel and film set adventure diaries to vulnerable conversation of being a disabled creative. Unfortunately that doesn’t always neatly fall under a fandom lately.

So what’s a gal to do?

Honestly, I don’t know yet.

My initial goal with The Lady Nerd was to be a influencer bridge between the nerd community and the mainstream fashion community. But there have been many obstacles to that. And honestly, after years of trying to make it happen, I get the feeling that’s not something my readers actually want to see.

Over the years I’ve gone on a journey to see the magic of the everyday. I had my head too much in the clouds, lusting after a life of seemingly unattainable class and status. But a geek version! Surely that’s doable, I’d always say to myself. Well….not exactly. But sometimes one has to try their darn hardest to make it happen on their own terms to learn from those mistakes and find something new. So now, I am in transition to something new.

I’d love to hear your thoughts, dear readers, on what you would like to see from me. What does “The Lady Nerd” mean to you? What comes to mind when you think of those three words?

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